Typical agency lead
Mike R.
(214) 555-0142
“Interested in a quote”
- ProjectNot provided
- BudgetNot provided
- TimelineNot provided
- Service areaNot provided
- FitGuess on the call
High Roads Conversion Studio is the visual project funnel for home-improvement contractors. It turns the static quote form on your website into an interactive funnel where homeowners design and price their own project in 3D, and you get a scoped, qualified, ready-to-quote lead that belongs to you alone.
High Roads Conversion Studio
Turn Visitors IntoQualified Jobs
An interactive quote funnel on your website lets homeowners design, price, and qualify their own project before they talk to you. Your traffic. Your brand. Qualified job requests, not a lead marketplace.
20-minute audit. See where your site leaks jobs, and how a funnel fixes it. Or try the live demo below.
The New Industry Norm
- Qualified leads. Ranked before they reach you
- Real 3D, not a form. Customers design what they want
- Instant estimates. A real budget range on the spot
- Full project context. Vision, budget, timeline, area
- Service-area aware. Only jobs in the zones you serve
- Your brand, not ours. Your name, colors, and logo
- No pressure to buy. They explore at their own pace
- Works on any device. Phone, tablet, or desktop
- Embed it anywhere. Drop it onto your site
- Lead delivery options. Inbox, dashboard, or webhook
- Fewer junk leads. Out-of-area & under-budget filtered out
- Call the right ones. Every lead gets a recommended action
- Budget-fit projects. Measured against your minimum job
- Done for you. We build, brand, and host it
- Lead notifications. A note the moment one comes in
- Performance insights. Views, starts, and completions
- Shared team inbox. Your whole crew, one view
- Assign & follow up. Hand leads to the right rep
- Notes & activity log. Every touch on record
- Spot the drop-offs. Step-by-step funnel view
Try It Yourself
Pick your trade and design a project the way your customers would.
Design your dream kitchen
A live, front-end demo of the customer experience. Choose your layout, cabinets, and finishes, and watch the project, and the contractor’s lead context, take shape.
- Layout & size
- Cabinets
- Surfaces & finishes
- Appliances & fixtures
- Lighting
- Project details
Maximize your growth
Why Do You Need a Conversion Studio?
Your contact form is killing your close rate and costing you jobs. Most contractor sites bury visitors in a boring form that demands name, email, and phone before showing any value, so your best leads leave before they ever engage. High Roads Conversion Studio flips that script: a fast, interactive project funnel built to turn visitors into scoped, ready-to-quote leads you own.
Same Homeowner.
Different Brief.
A typical agency lead is a contact to chase. A High Roads Conversion Studio lead is a scoped project your team can quote.
High Roads Conversion Studio
A preview of the lead a contractor receives: A kitchen remodel that qualifies on budget, timeline, and service area, then resolves to a sales-ready lead scored A with a recommended action to call now.
New leadJust Now
Kitchen RemodelingColumbus · 4.2 miLive
Budget$35k-48k
Timeline1 - 3 months1-3 mo
Service areaIn your area
Lead readinessA · 91
Sales-readyRecommended: Call now
Sales opens with scope, budget, and fit already on the brief. No fishing call.
Calculate Your
Payback Period
The typical value of one signed project.
- 2.2Added jobs per month
- $33,600Added revenue per month
- $33,101Net after High Roads
- 67xReturn on spend
- Under a monthPayback of the build
Estimates use your numbers and the assumptions above. They are not a guarantee.
Pricing That Scales with You
A funnel is your branded sales page where visitors are guided through their project, get an estimate, and submit a sales request. You pay a one-time build fee to set up each funnel, plus a platform fee on one account subscription priced by how many funnels are live: first funnel $499/mo for your first 12 months, then $750/mo, each additional $350/mo. That fee does not begin until a funnel goes live. Leads are unlimited.
$3,500$2,000 build, first funnel + $499/mo · each additional funnel $3,500 + $350/moBuild is upfront per funnel. Your monthly platform fee starts when the funnel goes live, built and approved, not at signup.
One-time costs$2,000from$3,500Save $1,500Early Bird, first funnel
Platform$499/month$750Save $251/moStarts when your funnel goes live, then bills on that day each month
Year one$7,988total$12,500Save $4,512build + 12 months
Year two+$9,000/yearplatform only
1Funnel
One billing interval applies to your whole account. Choose monthly or annual at signup and every funnel bills on that cadence. Annual skips two months of platform fees.
Features Built for Growth
Every funnel ships with the core platform below. No tiers. Add premium options (custom domain, no platform attribution) or extra usage only when you need it. See the breakdown for the full list.
- Interactive project StudioVisitors build the job on your branded page before they contact you. No blank form, no guessing what they want.Self-serve quoting on your branded page before they reach out.
- Automatic lead scoringLeads come in ranked so your crew works the best ones first. Scored on budget, timing, job size, and service area.An A-to-D grade by fit, urgency, and budget, so hot leads surface first.
- Unlimited captured leadsYour price is based on how many funnels you run, not how many people fill them out.Lead volume is unlimited. You pay for funnels, not leads.
- Instant lead alertsKnow right away when a lead comes in. The job details are attached so you can call while they are still hot.Get notified as soon as a lead submits, project details included.
Feature Included Hosted page and website embedGo live on a hosted page, or drop a single embed into the site you already have. Branded customer emailsCustomers receive a polished summary in your branding as soon as they submit. Service-area checkAutomatically flags which leads fall inside the areas you serve. Private client dashboardEach lead opens to the customer's selections, photos, contact details, and the score behind its grade.Every captured lead lives in one dashboard with the details you need to follow up. Webhook-ready lead deliveryStandard webhooks with automatic retries, so a lead is never dropped if your endpoint is briefly down.Connect your CRM once and receive each lead with full project details attached. Performance visibilitySee which flows, steps, and sources turn visitors into jobs. CSV exportDownload any slice of your leads to CSV whenever you want. Instant itemized estimateEvery option they pick is a priced line item, so they arrive anchored to a real number, not a vague ballpark.Customers build and price a real, itemized estimate before they ever call. Review and assign leadsAssign any lead to a specific rep from the dashboard. With assignment emails on, that rep is notified the moment it lands on them.Hand each lead to the right rep straight from your dashboard. Notes and activity logTrack notes and follow-up on every lead in one place. Role-based team accessOwners run billing, Admins manage the workspace, Managers and Sales Reps work leads, and Viewers can look but not change. Three seats are included.Owner, Admin, Manager, Sales Rep, and Viewer permissions across your workspace. Shareable project linkThe link reopens the exact build the customer configured, so your team or the customer can pick up right where they left off.Send a link that reopens the customer's exact configured project. Printable estimate sheetA clean, branded, itemized sheet you can attach to a quote, hand to a crew, or submit for permits.Download a branded, itemized spec sheet for any lead. A funnel for every serviceEach service gets its own branded funnel with its own options and pricing, all run from one account.Run separate branded funnels for each trade you sell, on one account. Two build revisions includedRevisions are refinements, not a full restart, and usually land in 2 to 5 business days.Two rounds of refinements come with every build, so it launches the way you want. Setup and build
Tier One-time Standard buildYour first funnel, everything you need to launch. One-time $3,500$2,000Expanded buildAdds 8 visual presentation modes your customers can explore (see below). One-time $5,000$3,500Enterprise buildMulti-service or multi-location rollouts, custom integrations, and dedicated onboarding. One-timeLet's talk What the Expanded build adds
Presentation mode Included Environment switcher 
Place a pergola in a real backyard, a poolside patio, or a bare lawn so buyers picture it on their own property.Switch the setting and surroundings behind the design.X-ray mode 
Reveal the posts, beams, and footings behind a deck so a homeowner sees the engineering they are paying for.See through the design to the structure underneath.Blowout & Expand 
Pull a kitchen apart into cabinets, counters, and island so each upgrade reads on its own.Separate the design into its parts.Time of day 
Show the patio glowing at dusk, so add-on lighting sells itself and the space feels lived-in instead of staged.Preview in daytime, evening, or night light.Shadow direction 
Swing the sun across a patio cover to show how much shade it throws at noon versus late afternoon.Move the sun to angle the shadows.Studio mode 
Drop the design onto a clean backdrop for a crisp, distraction-free product shot.Show the design on a clean studio backdrop.Greenscreen mode 
Export the build on green so your team can composite it onto any photo or ad.Put the design on a green screen for compositing.Scale mode 
Stand a life-size figure beside the design so the true size of the structure lands instantly.Add a life-size figure for real scale.Premium add-ons
Add-on Base Add-on Custom domainPoint your funnel to your domain, and send customer confirmations from your company email. BasePlatform subdomain Add-on$39 / mo + $99 setup Remove platform attributionHide "Powered by High Roads" on funnel pages and confirmations. BaseShown on funnel surfaces Add-on$19 / mo Usage add-ons
Add-on Included Then Customer email sendsEmails sent through your funnels and workspace. Included2,000 / flow / mo Then$10 / 1,000 Team seatsGive your team their own secure logins. Included3 per workspace Then$15 / seat / mo Media storageProject photos and estimate media. Included5 GB / flow Then$2 / 5 GB Roadmap
In development. Not available to purchase yet.
Add-on Status Automated follow-upsSet-and-forget nurture emails for leads still deciding. Coming soon Online bookingLet customers book a consult right from the funnel. Coming soon In-funnel financingMonthly payment ranges displayed as part of the build experience. Coming soon SMS lead alertsSMS pings when a lead is ready for follow-up. Coming soon AI photo and visual transformsAI-powered photo enhancements inside your visual builder. Coming soon Guided lead routerRoute each lead to the right rep or queue automatically as it lands. Coming soon - Build Fee Upfront
- 3-Mo Minimum, Monthly After
- Annual, 2 Mo Free
- 30-Day Launch Fixes
- Leads Never Metered
Early Bird pricing: your first funnel builds for $2,000 for a Standard build or $3,500 for an Expanded build (was $3,500 and $5,000), and runs $499/mo for your first 12 months on monthly billing, then $750/mo. Each additional funnel is $3,500 to build plus $350/mo, and carries its own setup fee. Choose monthly or annual once at signup; it applies to your whole account.
Visual Funnel
Yes. We can scope, build, and launch a High Roads Conversion Studio funnel as part of growth work: trade selection, branding, pricing rules, embed or hosted page, and lead delivery into your inbox or CRM. It is the conversion layer on your site, not a lead marketplace.
Yes. The visual funnel asks homeowners to scope the job, budget range, and fit details before they reach your team. Soft tire-kickers drop off earlier. Sales gets a scoped brief instead of a blank form. Lead qualification is part of the High Roads Conversion Studio install, not a separate product.
It means improving how your existing traffic turns into calls and jobs: clearer offers, better forms, faster pages, and fewer dead ends. We do this when the site is the bottleneck, and we pair it with SEO or Ads when traffic is already arriving.
No. We do not manage Facebook, Instagram, TikTok, or other social channels. Our growth work stays on search, Google Business Profile, websites, landing pages, conversion work, analytics, and High Roads Conversion Studio.
Book a call, or leave your details on a services page. We review your site, traffic, and goals, then recommend SEO, Ads, LSA, Google Business Profile work, a website or landing page project, conversion fixes, analytics, Fractional CMO support, a Conversion Studio install, or a combination. You get a clear plan before anything is built.
