Good Fit If
- You can fund Search long enough to learn and clean
- You have a site or landing page ready for paid traffic
- You want jobs from real intent, not cheap vanity clicks
Google Ads For Contractors
Pay For Jobs,Not Tire-Kickers
We run Google Search ads for contractors who want qualified demand on their own site. Right keywords, clean ads, and a landing page that asks for the job.
Bring your Ads account or site URL. Book for a live look, or leave details and we sketch what to cut first.
Tools | Shared Library | Negative Keywords
Contractor Starter Block List
Loaded Before Your First Click
The same list runs on our own seven campaigns. Quoted terms block that exact phrase anywhere in the search.
First We Block, Then We Bid
Broad match spends first and asks later. Before your ad runs we load the searches that will never hire you.
Blocked Before Your Ad Runs
Looking For Work
- hiringApplying, not buying.
- "job description"Career research.
- apprenticeshipTrade school search.
- salaryChecking what the work pays.
Wants To Start A Shop
- "how to start a business"Wants to be you.
- "business plan"Same person, six months earlier.
- franchiseBuying a business, not a project.
Doing It Themselves
- diyWeekend project.
- tutorialWatching, not hiring.
- freeCosts you money, buys nothing.
- "design ideas"Browsing pictures.
Shopping Directories
- thumbtackWants a marketplace.
- homeadvisorAlready price shopping.
- houzzSaving photos to a board.
Buying Materials
- wholesaleBuying material, not a crew.
- "bulk pricing"Supply search. Wrong buyer.
Tools | Shared Library | Conflict Audit
One Word Blocked Twelve Of Our Own Keywords
12
Of Fourteen Keywords In One Of Our Own Ad Groups
Switched Off By One Negative
software
- lead generation software for contractors
- kitchen design software
- contractor quote software
- estimating software for contractors
The list is easy. Knowing what it kills is not. We blocked software to keep design tool shoppers out of a campaign. It also switched off twelve of the fourteen keywords in one of our own ad groups. The conflict audit caught it, we moved the block down to the campaign that needed it, and the keywords came back.
Kept On Purpose
"near me"
A live keyword uses it. It still blocks more junk than it costs, so the block stays and the weak keyword goes.
"marketing agency"
Same call. We keep the block and delete the low value keyword sitting under it.
ideas
This one lost. On broad it killed five keywords we were bidding on, so we swapped it for narrower phrases.
Only Four Things Count As A Job
Google goes and finds more of whatever you mark Primary. So the list stays short, and it is only calls and forms.
Goals | Conversions | Summary
Eight Actions | Four Primary
| Conversion Action | Source | Category | Counted In Conversions |
|---|---|---|---|
| Calls From Ads | Google Ads | Phone Call Lead | Primary |
| Calls From Website | Website | Phone Call Lead | Primary |
| Lead Form Submit | Website | Submit Lead Form | Primary |
| Booked Call | Website | Book Appointment | Primary |
| Page View | Website | Page View | Secondary |
| Scroll Depth | Website | Other | Secondary |
| Time On Page | Website | Other | Secondary |
| Outbound Click | Website | Other | Secondary |
Nobody Gets To Set It And Forget It
Broad match sends new junk every week. So the cleanup never stops, and you get to see all of it.
- WeeklySearch terms reviewed and cut.
- On ChangeBlock list audited against your live keywords.
- AlwaysEvery change written down where you can read it.
Bid strategies need seven to fourteen days before the numbers mean anything.
Fit Check
Built For Shops That Fund Real Demand
If you can track calls and cut waste, we should talk.
Not A Fit If
- You want social ads or brand-awareness only
- You need overnight volume with no cleanup or landing work
- You refuse to track calls or form conversions
Google Ads
We build and run Search campaigns for contractors who want more jobs from their own site. That covers keywords, ads, landing pages, cutting junk search terms, and ongoing cleanup. Paid clicks without a strong page waste budget, so we design the ads and the landing experience to work together.
We help contractors with SEO, AEO, Google Ads, Local Services Ads, Google Business Profile, websites, landing pages, conversion rate work, analytics, Fractional CMO support, and High Roads Conversion Studio installs. We do not manage social media. The goal across every service is more qualified jobs from traffic on your site, not marketplace leads.
No. We do not manage Facebook, Instagram, TikTok, or other social channels. Our growth work stays on search, Google Business Profile, websites, landing pages, conversion work, analytics, and High Roads Conversion Studio.
Book a call, or leave your details on a services page. We review your site, traffic, and goals, then recommend SEO, Ads, LSA, Google Business Profile work, a website or landing page project, conversion fixes, analytics, Fractional CMO support, a Conversion Studio install, or a combination. You get a clear plan before anything is built.
