Lead Funnel System

Backyard

Your project

Itemized estimate

  • $180,000
    Vision

    Full backyard redesign

    A ground-up redesign of the entire backyard — pool, hardscape, structures, planting, and lighting designed together as one masterplan. The largest scope, and the strongest project for an outdoor-living contractor.

    Full backyard redesign
    Base structure · $180,000
  • +$90,000
    Zones

    Pool & spa

    A pool and/or spa — the single biggest driver of an outdoor-living budget. Includes the basin, equipment, and coping; surrounding hardscape is scoped separately.

    Optional upgrade · +$90,000
  • +$22,000
    Zones

    Dining patio & hardscape

    The paved patio, walkways, and connecting hardscape that tie the zones together — pavers, stone, or concrete.

    Optional upgrade · +$22,000
  • +$14,000
    Zones

    Landscape & planting

    Designed planting — specimen trees, layered beds, and groundcover that soften the hardscape and give the yard its character.

    Optional upgrade · +$14,000
  • Included
    Style · Standard

    Modern resort

    Clean lines, water, and stone

    Included in your base at no added cost
  • Included
    Current backyard

    Outdated landscape

    Overgrown or dated planting and a layout that no longer fits how you live — a full landscape refresh, replanted and re-zoned around the new design.

    Included in your base at no added cost
  • Included
    Size

    Medium

    A typical suburban backyard.

    Included in your base at no added cost
  • Included
    Readiness

    I own the home

    Ready to move on the project.

    Included in your base at no added cost
The other side of this Studio

When a homeowner hits send, this is what your team opens

The configurator above is what your customer sees. This is the High Roads side — the same session, scored, ranked, and ready to call before the homeowner closes the tab.

High Roads · Sales Pipeline
New this week0+3 vs last week
A·B leads0ready to call
Avg. project value$0.0k30-day avg · sample
Avg. response time0mvs ~9h industry avg

Luxury Backyard Studio

Full backyard redesign · Riverside · 4.2 mi
Designing now
Qualifying
Lead scoreScore pendingEst. $245,000 – $367,000

The score and next step lock in the moment budget, timeline, and ZIP are answered — watch it land as the design finishes.

  • Budget
  • Timeline
  • Service areaAdd a ZIP
Project details · captured from the design
Vision
Full backyard redesign
Zones
Pool & spa, Dining patio & hardscape, Landscape & planting
Style
Modern resort
Current backyard
Outdated landscape
Size
Medium
Readiness
I own the home
Sample view · the top row is your live design; the rest are example leads. No real lead is created.

Live demo — the top row is the design you just built above. No real lead is created.

Scored on arrival

Budget, timeline, and ZIP become an A–D fit score the moment they're answered. Your best leads sort to the top automatically.

Notified in seconds

An A or B lead pings your team instantly — call while they're still excited, not nine hours later.

Your brand, end to end

The tool the homeowner used was white-label — your logo, your colors. This dashboard is the only High Roads surface, and only your team sees it.

Built to pay for itself

Every session is a qualified, spec'd estimate. One closed project from the pipeline covers the platform many times over.

  1. They design it

    The homeowner builds and prices their project in the configurator, then drops their contact in Step 5.

  2. We score & route it

    High Roads scores fit, ranks it against your pipeline, and routes it to the right rep — in seconds.

  3. You call a ready buyer

    It lands in the inbox above with a price range, full specs, and a recommended next step. You just call.

Want this pipeline filling up under your brand?

Book a Conversion Audit

15 minutes. We’ll map this Studio to your services and show you the lead flow on your own site.