Lead Funnel System

Pool

Your project

Itemized estimate

  • $125,000
    Project

    New pool build

    A new in-ground pool build — the largest scope, and the strongest project for a pool builder. Excavation, shell, plumbing, equipment, and finish all drive the range, and the pool style and decking choices move it the most.

    New pool build
    Base structure · $125,000
  • Included
    Pool style

    Family pool

    A versatile, practical family pool — a clean shape sized for swimming and play. The most common build and a sensible baseline.

    Included in your base at no added cost
  • +$28,000
    Features

    Attached spa

    A built-in spa, often spilling over into the pool. Adds shell, plumbing, and a heater — one of the most-requested upgrades.

    Optional upgrade · +$28,000
  • +$6,000
    Features

    Pool & landscape lighting

    Color-changing underwater lights plus accent lighting around the deck and plantings — the upgrade that makes the pool come alive at night.

    Optional upgrade · +$6,000
  • +$14,000
    Decking · Standard

    Concrete pavers

    Interlocking concrete pavers — a versatile, mid-range surround with countless patterns and colors, and individually replaceable units.

    Optional upgrade · +$14,000
  • Included
    Current condition

    Open backyard, no pool yet

    Starting from a blank lot.

    Included in your base at no added cost
  • Included
    Readiness

    I own the home

    Ready to move on the project.

    Included in your base at no added cost
Estimated range$138,500 – $207,500Estimate accuracy ±12%. Final price to be confirmed.
  • Free estimate
  • No obligation
  • Fast response
This is an estimate, not a binding quote. Demo only.Read the fine print
  • Your final price is confirmed by a licensed contractor after an on-site review.
  • Figures assume standard site conditions; permits, site prep, and material availability can change the final number. Line-item costs are rounded.
  • Nothing entered here is saved, sent, or shared.
The other side of this Studio

When a homeowner hits send, this is what your team opens

The configurator above is what your customer sees. This is the High Roads side — the same session, scored, ranked, and ready to call before the homeowner closes the tab.

High Roads · Sales Pipeline
New this week0+3 vs last week
A·B leads0ready to call
Avg. project value$0.0k30-day avg · sample
Avg. response time0mvs ~9h industry avg

Pool Design Studio

New pool build · Riverside · 4.2 mi
Designing now
Qualifying
Lead scoreScore pendingEst. $138,500 – $207,500

The score and next step lock in the moment budget, timeline, and ZIP are answered — watch it land as the design finishes.

  • Budget—
  • Timeline—
  • Service areaAdd a ZIP
Project details · captured from the design
Project
New pool build
Pool style
Family pool
Features
Attached spa, Pool & landscape lighting
Decking
Concrete pavers
Current condition
Open backyard, no pool yet
Readiness
I own the home
Sample view · the top row is your live design; the rest are example leads. No real lead is created.

Live demo — the top row is the design you just built above. No real lead is created.

Scored on arrival

Budget, timeline, and ZIP become an A–D fit score the moment they're answered. Your best leads sort to the top automatically.

Notified in seconds

An A or B lead pings your team instantly — call while they're still excited, not nine hours later.

Your brand, end to end

The tool the homeowner used was white-label — your logo, your colors. This dashboard is the only High Roads surface, and only your team sees it.

Built to pay for itself

Every session is a qualified, spec'd estimate. One closed project from the pipeline covers the platform many times over.

  1. They design it

    The homeowner builds and prices their project in the configurator, then drops their contact in Step 5.

  2. We score & route it

    High Roads scores fit, ranks it against your pipeline, and routes it to the right rep — in seconds.

  3. You call a ready buyer

    It lands in the inbox above with a price range, full specs, and a recommended next step. You just call.

Want this pipeline filling up under your brand?

Book a Conversion Audit

15 minutes. We’ll map this Studio to your services and show you the lead flow on your own site.