Lead Funnel System

Pergola

Your project

Itemized estimate

  • Included
    Structure

    Freestanding pergola

    A freestanding pergola carries its own load on four (or more) posts, so it can become a destination anywhere in the yard — a pool cabana, a dining pavilion, a fire-lounge. It needs deeper footings and more material than an attached build, which is why it’s the premium starting point most luxury backyards begin with.

    Included in your base at no added cost
  • $16,000
    Size

    Medium

    About 224 sq ft — the most popular size, with room for both a dining table and a lounge zone. Roughly double the materials and framing of a small build, which is reflected in the base.

    ~14 × 16 ft≈ 224 sq ft
    Seats
    ~6–8
    Best for
    Dining + lounge
    Base structure · $16,000
  • Included
    Posts

    Square

    Clean modern columns.

    Included in your base at no added cost
  • Included
    Material · Standard

    Cedar

    Cedar is a warm, naturally rot- and insect-resistant softwood — the go-to for outdoor structures. It’s our standard material, so it sets the baseline with no upcharge.

    Durability
    Rot & insect resistant
    Upkeep
    Low — re-seal every 2–3 yrs
    Tier
    Standard
    Included in your base at no added cost
  • Included
    Material

    Natural seal

    Clear coat — shows the grain.

    Included in your base at no added cost
  • Included
    Material

    Concealed

    Hidden fasteners — clean lines.

    Included in your base at no added cost
  • Included
    Roof

    Open slat

    Fixed slats throw striped shade while letting air and light through — the classic pergola look. It’s the simplest roof to build, so it’s included at no extra cost.

    Shade
    ~40% — striped
    Cost
    Included
    Included in your base at no added cost
  • Included
    Roof details

    Standard

    The classic ~40% balance.

    Included in your base at no added cost
  • +$1,500
    Add-ons

    Integrated lighting

    Low-voltage LED runs recessed into the beams with warm downlights washing the space below. Open up Advanced to tune the count, color temperature, and controls.

    Power
    Low-voltage
    Optional upgrade · +$1,500
  • +$700
    Lighting

    Balanced

    Even, usable light.

    Optional upgrade · +$700
  • Included
    Lighting

    Warm (2700K)

    Cozy, golden.

    Included in your base at no added cost
  • +$200
    Lighting

    Dimmer

    Set the mood.

    Optional upgrade · +$200
  • Included
    Lighting

    In the beams

    Recessed, architectural.

    Included in your base at no added cost
  • Included
    Flooring & furnishings

    Existing patio

    Build over what’s there.

    Included in your base at no added cost
  • Included
    Flooring & furnishings

    None

    I’ll bring my own.

    Included in your base at no added cost
  • Included
    Flooring & furnishings

    Neutral

    Anchors the lounge quietly.

    Included in your base at no added cost
Estimated range$16,000 – $20,500Estimate accuracy ±12%. Final price to be confirmed.
  • Free estimate
  • No obligation
  • Fast response
This is an estimate, not a binding quote. Demo only.Read the fine print
  • Your final price is confirmed by a licensed contractor after an on-site review.
  • Figures assume standard site conditions; permits, site prep, and material availability can change the final number. Line-item costs are rounded.
  • Nothing entered here is saved, sent, or shared.
The other side of this Studio

When a homeowner hits send, this is what your team opens

The configurator above is what your customer sees. This is the High Roads side — the same session, scored, ranked, and ready to call before the homeowner closes the tab.

High Roads · Sales Pipeline
New this week0+3 vs last week
A·B leads0ready to call
Avg. project value$0.0k30-day avg · sample
Avg. response time0mvs ~9h industry avg

Outdoor Living Studio

Freestanding pergola · Riverside · 4.2 mi
Designing now
Qualifying
Lead scoreScore pendingEst. $16,000 – $20,500

The score and next step lock in the moment budget, timeline, and ZIP are answered — watch it land as the design finishes.

  • Budget—
  • Timeline—
  • Service areaAdd a ZIP
Project details · captured from the design
Structure
Freestanding pergola
Size
Medium · ~14 × 16 ft
Posts
Square
Material
Cedar · Natural seal · Concealed
Roof
Open slat
Roof details
Standard
Add-ons
Integrated lighting
Lighting
Balanced · Warm (2700K) · Dimmer · In the beams
Flooring & furnishings
Existing patio · None · Neutral
Sample view · the top row is your live design; the rest are example leads. No real lead is created.

Live demo — the top row is the design you just built above. No real lead is created.

Scored on arrival

Budget, timeline, and ZIP become an A–D fit score the moment they're answered. Your best leads sort to the top automatically.

Notified in seconds

An A or B lead pings your team instantly — call while they're still excited, not nine hours later.

Your brand, end to end

The tool the homeowner used was white-label — your logo, your colors. This dashboard is the only High Roads surface, and only your team sees it.

Built to pay for itself

Every session is a qualified, spec'd estimate. One closed project from the pipeline covers the platform many times over.

  1. They design it

    The homeowner builds and prices their project in the configurator, then drops their contact in Step 5.

  2. We score & route it

    High Roads scores fit, ranks it against your pipeline, and routes it to the right rep — in seconds.

  3. You call a ready buyer

    It lands in the inbox above with a price range, full specs, and a recommended next step. You just call.

Want this pipeline filling up under your brand?

Book a Conversion Audit

15 minutes. We’ll map this Studio to your services and show you the lead flow on your own site.

Outdoor Living Studio · High Roads Conversion Studio