Frequently asked questions about High Roads Conversion Studio

You get a done-for-you funnel: the visual builder, hosting, your branding, and lead delivery. Customers configure and price their project before they submit. Each lead arrives with full scope, selections, budget range, timeline, service area, contact details, and a grade. Leads notify you instantly and land in your High Roads Conversion Studio workspace, or flow to your CRM through a webhook.

Your current form collects contact info before you know anything about the job. The visual builder funnel works the other way around. Customers build and price the project first, then submit. You get a scoped brief instead of a name and a guess. The first conversation is about the job itself, not pulling details out of a stranger.

A contact form asks for a name and hopes for details. A lead-gen ad buys you a name from someone who may never have seen your work. Your funnel works differently: the customer configures and prices their project on your site first, then submits a scoped brief with real selections and a budget range. You are not buying lists or chasing vague inquiries. You are converting visitors you already have into calls you are ready to take.

Lead marketplaces like Angi, HomeAdvisor, and Thumbtack sell you a contact, often the same lead sold to several contractors at once, and charge you per lead. High Roads Conversion Studio is not a marketplace and never sells or resells leads. Your funnel converts the traffic you already have into projects that are yours alone, with no per-lead fees. Every submission arrives fully scoped, with the customer's selections, a budget range, timeline, and service area, instead of just a name to chase.

A form builder or quote-calculator plugin hands you fields and a formula and leaves the design, branding, pricing logic, and hosting to you. High Roads Conversion Studio is built and run for you: we design the interactive funnel, brand it as your company, configure it from how you actually price jobs, host it, and deliver each finished lead to your workspace or CRM. Customers design and price their real project visually, so you get a scoped brief with real selections and a budget range, not raw form answers.

Yes. Visitors configure their project in a guided visual experience. They select options, see how those options look, and watch the estimated price range change as they go. That keeps the project clear and sets honest budget expectations early. An itemized table breaks down each line: the choice, the cost, and a short explanation of why it costs what it does. When one option costs more than another, customers see the reason before they choose. That education reduces confusion and helps them budget for the outcome they actually want.

Every funnel ships with our standard scenes and setup. The Expanded Build is an optional one-time upgrade, $1,500 added to that funnel's setup fee, that unlocks more ways for your customers to view their project in the visual builder before they submit. It adds eight presentation modes. Environment switcher: Switch the setting and surroundings behind the design. X-ray mode: See through the design to the structure underneath. Blowout & Expand: Separate the design into its parts. Time of day: Preview in daytime, evening, or night light. Shadow direction: Move the sun to angle the shadows. Studio mode: Show the design on a clean studio backdrop. Greenscreen mode: Put the design on a green screen for compositing. Scale mode: Add a life-size figure for real scale.

Yes. We brand the funnel as yours: your logo, your colors, your language. It should read as part of your company, whether it lives on your current website, in your ad flow, or as a stand-alone page.

Yes. We brand it as yours and configure pricing from how you actually sell. Customers see the options and price ranges that reflect your business, not generic defaults. You sign off before anything goes public.

When a customer has to define the project before you can quote, this works. The details they pick shape the scope and the price. It fits any project-based business where the final number depends on what the customer selects. Browse our demo gallery to find one close to yours.

Everything the customer configured: project scope, their selections, a budget range, timeline, service area, and contact details. You open the lead already knowing the job. The first call is about moving forward, not figuring out basics.

Lead ranking scores each submission by how strong a fit it is for your business. Budget, timeline, scope, and location all factor in. Your dashboard shows a simple grade for each lead, with your strongest leads at the top so you know who to call first.

They are yours. No per-lead fees, and nothing is shared or resold. When a customer finishes, you get a notification. Every lead also lands in your High Roads Conversion Studio workspace or CRM, where your team can review, assign, and follow up.

Leads show up in your High Roads Conversion Studio workspace and can flow to your CRM through a webhook. You get a notification when someone finishes, with the full project brief attached. Log in with an email sign-in link or your Google account.

You get notified when a customer completes the funnel. The brief arrives in your High Roads Conversion Studio workspace with scope, budget, timeline, and grade. From there, it can flow to your CRM via webhook or stay in the workspace for your team to work.

Yes. Every finished lead can flow to your CRM or another tool through a standard webhook, so it works with any system that can receive one, rather than a fixed list of supported apps. Leads also land in your High Roads Conversion Studio workspace, where your team can review, assign, and follow up. If your tool accepts webhooks, it can receive your leads.

No lead guarantees. We are not an ad platform or a lead broker. The funnel improves how your existing traffic converts. Visitors who finish arrive scoped and graded. You control where the traffic comes from. We make more of it worth your time.

You can try the customer experience before you commit. Visit our demo gallery and open any trade demo. Configure a project, watch the price range change, and see the kind of brief you would receive. It is the real funnel experience, not a slideshow.

Here is the real timeline. Step one: about 30 minutes filling out our onboarding form with how you sell and what you need captured. Step two: we build your funnel in 7 to 14 days. Step three: you review the version we send and approve it. Once approved, you are live, unless something is still pending on your side, like branding assets or details you chose to add later. Two revisions are included with your build. They are refinements, not a full restart. Revisions usually land in 2 to 5 business days, and we extend that when the request needs it.

About 30 minutes on our onboarding form. It asks for your service area, the projects you want more of, how you price jobs, and any sales docs you already use. Branding basics like your logo and colors help too. We handle the build from there. You review before anything goes live.

No. We build and run the funnel for you. You can still change the things customers see, like your labels, your prices, and your branding. When a customer finishes, you get a notice right away with the full project details. Send the lead to your CRM, or work it in the High Roads Conversion Studio workspace, where your team can review, assign, and follow up. From there, add the funnel to a page on your current website, plug it into a step in your ad flow, or use it as your new website. You do not need to learn a builder or admin tool.

No. We host everything and keep it running. You focus on your business. The funnel is configured for your jobs, your branding, and your pricing, and you sign off before it goes live. Nothing for your team to install or maintain.

Yes. You can update labels, prices, and branding on your own anytime. You can also adjust simple option settings yourself, like an option name or price. More involved work, like changing how 3D options look or work together, goes through us. Routine small updates are no problem. Larger requests may be billed separately. Nothing is frozen at launch.

Yes. Simple updates like labels, prices, and branding you can handle yourself. Bigger changes, like new steps, deeper pricing logic, or 3D option work, we do for you. Reach out with the details and we update the funnel. Routine small updates are no problem. Larger requests may be billed separately.

Early Bird pricing is on right now. The one-time build fee covers configuration and initial production of your funnel: $2,000 for a standard build or $3,500 for an expanded build on your first funnel, down from $3,500 and $5,000, charged when you sign up. The monthly platform fee is separate. It starts only when your funnel goes live, not at signup, and covers hosting, maintenance, workspace access, lead delivery, and ongoing platform access. It is one account subscription priced by how many live funnels you run: your first live funnel is $499 a month for your first 12 months, then $750 a month, and every additional live funnel is $350 a month. You choose monthly or annual once at signup, and it applies to your whole account. There are no per-lead fees. Need a second funnel for another service? Its setup fee is $3,500, due when you request it, and it adds $350 a month to your subscription once it goes live.

No per-lead charges. Your monthly fee covers hosting, maintenance, and your workspace. Each funnel has a three-month minimum from its go-live date, then goes month-to-month. Add-ons, like extra funnels, and overages, like larger custom work, are priced separately and spelled out upfront.

Yes. Businesses use multiple funnels in different ways. One per service line is common, so each stays focused. Some run a dedicated funnel for a specific offer, a seasonal push, or a single ad campaign. Others split by region or project type. Every lead lands in your High Roads Conversion Studio workspace, and each funnel can route to a different CRM via webhook. Additional funnels are available as add-ons. See pricing for current rates.

Yes. Each funnel has a three-month minimum from the day that funnel goes live. After those three months, that funnel is month-to-month until you cancel. If you cancel inside the minimum, service and billing for that funnel continue through the end of month three, then stop. There are no per-lead fees. Your monthly fee covers hosting, maintenance, and your workspace.

Once a funnel is past its three-month minimum, cancel it anytime from your account settings. Cancelling one funnel just lowers your live-funnel count and re-balances your subscription; your other funnels keep running. Prefer email? Send terms@highroads.io a note with your company name and we will take care of it. If you cancel inside a funnel’s first three months, it stays active and billed through the end of month three, then stops. You always keep any time already paid for.

The setup fee is due when you sign up. Your first funnel’s setup stays refundable until you complete branding or your funnel quiz, whichever comes first. Each additional funnel’s setup stays refundable until you complete that funnel’s own intake form. After those points the setup covers work already done and is non-refundable. Refunding one funnel never cancels the rest of your plan; your other funnels keep running. Questions before you commit? Reach out at hello@highroads.io.

Your leads stay yours. If you cancel one funnel, only that funnel stops; your other funnels, your notifications, and your workspace keep running, and your subscription re-balances to your remaining live funnels. If you close your whole account, your hosted funnels and lead notifications stop, but your High Roads Conversion Studio workspace stays available so you can export your lead data. Need help exporting? Email hello@highroads.io. We keep data only as long as needed under our Privacy Policy.

If a charge fails, we email you and keep automatically retrying the card on a smart schedule for up to about four weeks. Your funnel and lead notifications keep running the whole time while you update your payment method in your account or reach out to hello@highroads.io. Only if those retries do not succeed does that funnel move to a read-only holding state, where you and your team can still view and export your existing leads while new changes are paused, until payment is current. It reverses the moment payment succeeds.

We help contractors with SEO, AEO, Google Ads, Local Services Ads, Google Business Profile, websites, landing pages, conversion rate work, analytics, Fractional CMO support, and High Roads Conversion Studio installs. We do not manage social media. The goal across every service is more qualified jobs from traffic on your site, not marketplace leads.

We focus on the pages and local signals that send homeowners to your site looking for real projects: technical health, Google Business Profile, service and project pages, and content that matches how people search. Rankings only pay when the page has a clear next step toward a call or quote.

Useful priorities come back in days. Meaningful ranking and call movement usually takes months, depending on your market, competition, and how fast pages get updated. Month one is diagnosis and the first money-page fixes. Later months compound what is already working. We do not promise overnight number-one rankings.

SEO work is scoped after we see your site, market, and goals. You get a clear plan before anything is billed as ongoing work. Start with a free URL review if you want priorities first, or book a call to walk the site live. Exact fees depend on scope, not a one-size package sold before diagnosis.

Both, when scoped. The review and plan name what to fix. On-page direction and copy guidance are part of SEO work. If you need full page rewrites or a site build, we say so up front and scope that as writing or website work so you know who is doing what.

That is fine. Send the URL anyway. A second set of eyes on money pages, local signals, and the path to a call is useful even when someone else owns the channel. If the fit is a focused audit, a second opinion, or a handoff, we will say so instead of trying to replace a partner who is already working.

AEO means Answer Engine Optimization: making your services clear enough that AI search and answer surfaces can cite you for real project questions. We tighten service pages, FAQs, proof, and local facts so homeowners still find a path to call you, not just a vague summary of your trade.

We build and run Search campaigns for contractors who want more jobs from their own site. That covers keywords, ads, landing pages, cutting junk search terms, and ongoing cleanup. Paid clicks without a strong page waste budget, so we design the ads and the landing experience to work together.

Yes. We help contractors set up and run Google Local Services Ads where the trade and market qualify: profile setup, categories, disputes, and lead quality review. LSA sits next to Search ads when you want pay-per-lead demand from Google, not social.

We help contractors own the listing homeowners see on Google Maps: categories, services, photos, reviews, Q&A, and a clear call or website path. The goal is local demand that makes your shop look hireable, then turns into a conversation, not a dead profile.

Yes. We design and build contractor websites meant to get calls, not just look finished. That includes clear service pages, project proof, and a path into booking or quoting on your domain.

Yes. We build landing pages for Search and Local Services traffic that name the job, show proof, and ask for the project. Pages are built to convert paid clicks, and they can stand alone or feed into a High Roads Conversion Studio funnel.

It means improving how your existing traffic turns into calls and jobs: clearer offers, better forms, faster pages, and fewer dead ends. We do this when the site is the bottleneck, and we pair it with SEO or Ads when traffic is already arriving.

We set up tracking so you can see which searches, ads, and pages produce calls and jobs. That covers conversion tags, call tracking review, form events, and a simple reporting view tied to revenue, not vanity clicks.

Fractional CMO work means we own the growth plan with you: priorities, channel mix, what to fund, and what to cut. It is strategy and accountability for shops that need a marketing lead without hiring a full-time CMO. Execution can sit with our SEO, Ads, website, and Conversion Studio teams, or with partners you already trust.

Yes. We can scope, build, and launch a High Roads Conversion Studio funnel as part of growth work: trade selection, branding, pricing rules, embed or hosted page, and lead delivery into your inbox or CRM. It is the conversion layer on your site, not a lead marketplace.

Yes. The visual funnel asks homeowners to scope the job, budget range, and fit details before they reach your team. Soft tire-kickers drop off earlier. Sales gets a scoped brief instead of a blank form. Lead qualification is part of the High Roads Conversion Studio install, not a separate product.

No. We do not manage Facebook, Instagram, TikTok, or other social channels. Our growth work stays on search, Google Business Profile, websites, landing pages, conversion work, analytics, and High Roads Conversion Studio.

Book a call, or leave your details on a services page. We review your site, traffic, and goals, then recommend SEO, Ads, LSA, Google Business Profile work, a website or landing page project, conversion fixes, analytics, Fractional CMO support, a Conversion Studio install, or a combination. You get a clear plan before anything is built.

You can start on your own, no call needed. Get started, pick the funnels you want, choose your plan, and check out. Right after checkout we email your sign-in link, then you complete a short onboarding form covering how you sell, what you charge, and any docs that help our team build your funnel. Prefer to talk first? Book a funnel audit for a live walkthrough, reach out through our contact page, or email hello@highroads.io.

Email hello@highroads.io anytime. You reach the team that built and runs your funnel, not a generic support line. They already know your setup, so you are not starting from zero every time.

Support is not a handoff to strangers. The team that built your funnel stays available for what happens after launch: questions about your leads, your workspace, your routing, and small changes you want to make. When the change goes deeper than labels, prices, and simple settings, like reworking how the visual builder looks or behaves, that is handled separately.

After launch, you stay connected to the same team. Reach out when you need help with your funnel, leads, or workspace. We do not meter it or sell it as an add-on. Substantial custom work is a separate conversation.

You add teammates yourself from your workspace team settings. Send an invite to their email and choose their role. They sign in through an email sign-in link or Google. Removing a teammate or changing their role works the same way on that page.

If you are not a customer yet, you can get started and sign up on your own, or schedule a funnel audit to walk through your business and what a funnel would look like for you over Google Meet. You can also reach out through our contact page. If you are already live, email hello@highroads.io and we will set up time to go through your funnel and leads together.

Yes. Your lead data belongs to you. It lives in your High Roads Conversion Studio workspace and is not sold or shared. Customer data from your funnel stays tied to your account. For full details, see our Privacy Policy or email terms@highroads.io with specific questions.