Contractor funnel pricing

Calculate Your
Payback Period

The typical value of one signed project.

1

One funnel per project type you want more of.

Pays back its first year in

Less than oneExtra job.

High Roads Conversion Studio pays for itself in less than one extra job a year.

Your plan
$2,000 to build, then $499 a month for your first 12 months, then $750 a month.
Each month
Under one extra job covers the monthly fee.
+30%

Your estimate, adjust to your reality.

+20%

Your estimate, adjust to your reality.

  • 2.2Added jobs per month
  • $33,600Added revenue per month
  • $33,101Net after High Roads
  • 67xReturn on spend
  • Under a monthPayback of the build

Estimates use your numbers and the assumptions above. They are not a guarantee.

Growth pricing

Pricing That Scales with You

A funnel is your branded sales page where visitors are guided through their project, get an estimate, and submit a sales request. You pay a one-time build fee to set up each funnel, plus a platform fee on one account subscription priced by how many funnels are live: first funnel $499/mo for your first 12 months, then $750/mo, each additional $350/mo. That fee does not begin until a funnel goes live. Leads are unlimited.

$3,500$2,000 build, first funnel + $499/mo · each additional funnel $3,500 + $350/moBuild is upfront per funnel. Your monthly platform fee starts when the funnel goes live, built and approved, not at signup.

One-time costs$2,000from$3,500Save $1,500Early Bird, first funnel
Platform$499/month$750Save $251/moStarts when your funnel goes live, then bills on that day each month
Year one$7,988total$12,500Save $4,512build + 12 months
Year two+$9,000/yearplatform only
1Funnel
One billing interval applies to your whole account. Choose monthly or annual at signup and every funnel bills on that cadence. Annual skips two months of platform fees.

Features Built for Growth

Every funnel ships with the core platform below. No tiers. Add premium options (custom domain, no platform attribution) or extra usage only when you need it. See the breakdown for the full list.

  • Interactive project StudioVisitors build the job on your branded page before they contact you. No blank form, no guessing what they want.Self-serve quoting on your branded page before they reach out.
  • Automatic lead scoringLeads come in ranked so your crew works the best ones first. Scored on budget, timing, job size, and service area.An A-to-D grade by fit, urgency, and budget, so hot leads surface first.
  • Unlimited captured leadsYour price is based on how many funnels you run, not how many people fill them out.Lead volume is unlimited. You pay for funnels, not leads.
  • Instant lead alertsKnow right away when a lead comes in. The job details are attached so you can call while they are still hot.Get notified as soon as a lead submits, project details included.

  • FeatureIncluded
    Hosted page and website embedGo live on a hosted page, or drop a single embed into the site you already have.
    Branded customer emailsCustomers receive a polished summary in your branding as soon as they submit.
    Service-area checkAutomatically flags which leads fall inside the areas you serve.
    Private client dashboardEach lead opens to the customer's selections, photos, contact details, and the score behind its grade.Every captured lead lives in one dashboard with the details you need to follow up.
    Webhook-ready lead deliveryStandard webhooks with automatic retries, so a lead is never dropped if your endpoint is briefly down.Connect your CRM once and receive each lead with full project details attached.
    Performance visibilitySee which flows, steps, and sources turn visitors into jobs.
    CSV exportDownload any slice of your leads to CSV whenever you want.
    Instant itemized estimateEvery option they pick is a priced line item, so they arrive anchored to a real number, not a vague ballpark.Customers build and price a real, itemized estimate before they ever call.
    Review and assign leadsAssign any lead to a specific rep from the dashboard. With assignment emails on, that rep is notified the moment it lands on them.Hand each lead to the right rep straight from your dashboard.
    Notes and activity logTrack notes and follow-up on every lead in one place.
    Role-based team accessOwners run billing, Admins manage the workspace, Managers and Sales Reps work leads, and Viewers can look but not change. Three seats are included.Owner, Admin, Manager, Sales Rep, and Viewer permissions across your workspace.
    Shareable project linkThe link reopens the exact build the customer configured, so your team or the customer can pick up right where they left off.Send a link that reopens the customer's exact configured project.
    Printable estimate sheetA clean, branded, itemized sheet you can attach to a quote, hand to a crew, or submit for permits.Download a branded, itemized spec sheet for any lead.
    A funnel for every serviceEach service gets its own branded funnel with its own options and pricing, all run from one account.Run separate branded funnels for each trade you sell, on one account.
    Two build revisions includedRevisions are refinements, not a full restart, and usually land in 2 to 5 business days.Two rounds of refinements come with every build, so it launches the way you want.

    Setup and build

    TierOne-time
    Standard buildYour first funnel, everything you need to launch.One-time$3,500 $2,000
    Expanded buildAdds 8 visual presentation modes your customers can explore (see below).One-time$5,000 $3,500
    Enterprise buildMulti-service or multi-location rollouts, custom integrations, and dedicated onboarding.One-timeLet's talk

    What the Expanded build adds

    Presentation modeIncluded
    Environment switcherEnvironment switcher examplePlace a pergola in a real backyard, a poolside patio, or a bare lawn so buyers picture it on their own property.Switch the setting and surroundings behind the design.
    X-ray modeX-ray mode exampleReveal the posts, beams, and footings behind a deck so a homeowner sees the engineering they are paying for.See through the design to the structure underneath.
    Blowout & ExpandBlowout & Expand examplePull a kitchen apart into cabinets, counters, and island so each upgrade reads on its own.Separate the design into its parts.
    Time of dayTime of day exampleShow the patio glowing at dusk, so add-on lighting sells itself and the space feels lived-in instead of staged.Preview in daytime, evening, or night light.
    Shadow directionShadow direction exampleSwing the sun across a patio cover to show how much shade it throws at noon versus late afternoon.Move the sun to angle the shadows.
    Studio modeStudio mode exampleDrop the design onto a clean backdrop for a crisp, distraction-free product shot.Show the design on a clean studio backdrop.
    Greenscreen modeGreenscreen mode exampleExport the build on green so your team can composite it onto any photo or ad.Put the design on a green screen for compositing.
    Scale modeScale mode exampleStand a life-size figure beside the design so the true size of the structure lands instantly.Add a life-size figure for real scale.

    Premium add-ons

    Add-onBaseAdd-on
    Custom domainPoint your funnel to your domain, and send customer confirmations from your company email.BasePlatform subdomainAdd-on$39 / mo + $99 setup
    Remove platform attributionHide "Powered by High Roads" on funnel pages and confirmations.BaseShown on funnel surfacesAdd-on$19 / mo

    Usage add-ons

    Add-onIncludedThen
    Customer email sendsEmails sent through your funnels and workspace.Included2,000 / flow / moThen$10 / 1,000
    Team seatsGive your team their own secure logins.Included3 per workspaceThen$15 / seat / mo
    Media storageProject photos and estimate media.Included5 GB / flowThen$2 / 5 GB

    Roadmap

    In development. Not available to purchase yet.

    Add-onStatus
    Automated follow-upsSet-and-forget nurture emails for leads still deciding.Coming soon
    Online bookingLet customers book a consult right from the funnel.Coming soon
    In-funnel financingMonthly payment ranges displayed as part of the build experience.Coming soon
    SMS lead alertsSMS pings when a lead is ready for follow-up.Coming soon
    AI photo and visual transformsAI-powered photo enhancements inside your visual builder.Coming soon
    Guided lead routerRoute each lead to the right rep or queue automatically as it lands.Coming soon
    • Build Fee Upfront
    • 3-Mo Minimum, Monthly After
    • Annual, 2 Mo Free
    • 30-Day Launch Fixes
    • Leads Never Metered

Start Earning More LeadsLive In Days.

Early Bird pricing: your first funnel builds for $2,000 for a Standard build or $3,500 for an Expanded build (was $3,500 and $5,000), and runs $499/mo for your first 12 months on monthly billing, then $750/mo. Each additional funnel is $3,500 to build plus $350/mo, and carries its own setup fee. Choose monthly or annual once at signup; it applies to your whole account.