High Roads Conversion Studio features

Scroll to qualify a lead.

Lead workspace

Every Sales Funnel Needs a Conversion Studio

Manage your leads in your existing CRM or the Conversion Studio workspace. Every lead arrives scoped, scored, and ready for your team to work.

  1. 01

    Your Customer Configures Their Estimate

    Guide your potential customers to estimate their project with your prices and options in a visual project configurator.

  2. 02

    Review Details Before Speaking To A Customer

    Review the full scope, budget, timeline, and fit in every lead brief before you ever need to speak directly with a customer.

  3. 03

    Know Which Projects To Call First

    Receive every ranked brief in your dashboard, inbox, and CRM with scope, budget, timeline, and grade attached from the start.

Done for you

Built for Your Trade.Branded as Yours.

How it works

How Qualified Leads Get Made.And Where They Land.

  • Upgrade your sales funnel

    Double your conversion rate with visual funnels that show pricing and scope before the first call.

  • Gather pre-quote info automatically

    Customers explore your options and pricing, increasing their engagement.

  • Save time with instant quotes

    Disqualify customers outside of your price range before your team spends time on the wrong jobs.

  • Automatic lead scoring

    See which leads deserve your attention first based on fit, urgency, and budget.

  • Identify leads in your area

    Every lead's location is matched against your service area, so you can prioritize jobs.

  • Know your lead quality

    Make sales easy, know more about your lead before you respond with scope, budget, and fit.

  • New lead notifications

    Respond faster to warm leads with instant email notifications to your sales team.

  • Qualify your leads

    Leads are scored A through D on fit, urgency, and budget so your team knows who to call first.

  • Branded emails, sent for you

    Every new lead triggers an on-brand email to your customer and a summary to your team.

  • Review and assign leads

    Hand the right projects to the right rep from your dashboard as soon as a lead lands.

  • Follow up leads with project context

    Give sales the project scope, budget, and timeline they need to close and win faster.

  • See exactly what's working

    Track views, starts, and completions, and see what's working without guessing.

Frequently Asked Questions

  • Yes. Visitors configure their project in a guided visual experience. They select options, see how those options look, and watch the estimated price range change as they go. That keeps the project clear and sets honest budget expectations early. An itemized table breaks down each line: the choice, the cost, and a short explanation of why it costs what it does. When one option costs more than another, customers see the reason before they choose. That education reduces confusion and helps them budget for the outcome they actually want.

  • When a customer completes the funnel, their submission is scored on fit, urgency, budget signal, and location. Each lead gets a letter from A to D based on how well the project matches your business. Your workspace ranks them so your team can see who to follow up with first.

  • No. We host everything and keep it running. You focus on your business. The funnel is configured for your jobs, your branding, and your pricing, and you sign off before it goes live. Nothing for your team to install or maintain.

  • Yes. We brand it as yours and configure pricing from how you actually sell. Customers see the options and price ranges that reflect your business, not generic defaults. You sign off before anything goes public.

  • You get notified when a customer completes the funnel. The brief arrives in your High Roads Conversion Studio workspace with scope, budget, timeline, and grade. From there, it can flow to your CRM via webhook or stay in the workspace for your team to work.

Schedule Your Audit

In a short audit we will map where your current funnel is losing ready-to-buy projects, then show you what a branded Conversion Studio would look like for your trade, market, and pricing.

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