High Roads Conversion Studio is the visual project funnel for home-improvement contractors. It turns the static quote form on your website into an interactive funnel where homeowners design and price their own project in 3D, and you get a scoped, qualified, ready-to-quote lead that belongs to you alone.
Leads That Qualify Themselves.
Most quote forms ask for a name before showing a design or a price. No wonder people leave. With High Roads, homeowners build and price the project under your brand first, then send a lead already qualified on budget, timeline, and service area.
A preview of the lead a contractor receives: A pergola project that qualifies on budget, timeline, and service area, then resolves to a sales-ready lead scored A with a recommended action to call now.
- Your website. Your brand.
Your logo, colors, materials, and services live on your site, not in a separate app.
- They build it in 3D
They pick the layout, size, and finishes and watch their real project come together on screen.
- Customers see what each option costs
Every upgrade shows its price plus an optional explanation, so the value is clear before they choose.
- Share with a spouse or friends
Most jobs stall when one person likes the plan and another has not seen it. Customers can share the project with a spouse or friends so everyone reviews the same design and price before anyone calls you.
- One guided step at a time
A short set of questions captures the full scope of the job, so nothing important gets missed.
- They get an itemized estimate
A clear, line-by-line range they can plan around, not a mystery number.
- They send it to you
Name, email, phone, and ZIP on the last step, checked against your service area right away.
- They leave feeling helped
No hard sell. They get real value up front, so they reach out warm, not cold.
We Build the Funnel.You Work the Leads.
This isn't an off-the-shelf template. Every funnel is built around your business, products, pricing, and sales process. We handle the heavy lifting, refine it with your feedback, and launch it only when you're completely happy with the result.
- Onboard01~30 min
Fill out one short form. You tell us how you sell, what you charge, and what you want captured. That is all we need to begin.
- Build027-14 days
We build your funnel. Designed for your brand, priced the way you quote, ready for you to review.
- Launch03Day one
You review and approve. Look over the version we send and give the go-ahead. Two rounds of changes are included, then the leads come in.
Frequently Asked Questions
You get a done-for-you funnel: the visual builder, hosting, your branding, and lead delivery. Customers configure and price their project before they submit. Each lead arrives with full scope, selections, budget range, timeline, service area, contact details, and a grade. Leads notify you instantly and land in your High Roads Conversion Studio workspace, or flow to your CRM through a webhook.
A contact form asks for a name and hopes for details. A lead-gen ad buys you a name from someone who may never have seen your work. Your funnel works differently: the customer configures and prices their project on your site first, then submits a scoped brief with real selections and a budget range. You are not buying lists or chasing vague inquiries. You are converting visitors you already have into calls you are ready to take.
No. We build and run the funnel for you. You can still change the things customers see, like your labels, your prices, and your branding. When a customer finishes, you get a notice right away with the full project details. Send the lead to your CRM, or work it in the High Roads Conversion Studio workspace, where your team can review, assign, and follow up. From there, add the funnel to a page on your current website, plug it into a step in your ad flow, or use it as your new website. You do not need to learn a builder or admin tool.
Lead ranking scores each submission by how strong a fit it is for your business. Budget, timeline, scope, and location all factor in. Your dashboard shows a simple grade for each lead, with your strongest leads at the top so you know who to call first.
Yes. We brand it as yours and configure pricing from how you actually sell. Customers see the options and price ranges that reflect your business, not generic defaults. You sign off before anything goes public.
Here is the real timeline. Step one: about 30 minutes filling out our onboarding form with how you sell and what you need captured. Step two: we build your funnel in 7 to 14 days. Step three: you review the version we send and approve it. Once approved, you are live, unless something is still pending on your side, like branding assets or details you chose to add later. Two revisions are included with your build. They are refinements, not a full restart. Revisions usually land in 2 to 5 business days, and we extend that when the request needs it.
Lead marketplaces like Angi, HomeAdvisor, and Thumbtack sell you a contact, often the same lead sold to several contractors at once, and charge you per lead. High Roads Conversion Studio is not a marketplace and never sells or resells leads. Your funnel converts the traffic you already have into projects that are yours alone, with no per-lead fees. Every submission arrives fully scoped, with the customer's selections, a budget range, timeline, and service area, instead of just a name to chase.
Early Bird pricing is on right now. The one-time build fee covers configuration and initial production of your funnel: $2,000 for a standard build or $3,500 for an expanded build on your first funnel, down from $3,500 and $5,000, charged when you sign up. The monthly platform fee is separate. It starts only when your funnel goes live, not at signup, and covers hosting, maintenance, workspace access, lead delivery, and ongoing platform access. It is one account subscription priced by how many live funnels you run: your first live funnel is $499 a month for your first 12 months, then $750 a month, and every additional live funnel is $350 a month. You choose monthly or annual once at signup, and it applies to your whole account. There are no per-lead fees. Need a second funnel for another service? Its setup fee is $3,500, due when you request it, and it adds $350 a month to your subscription once it goes live.
